Genesis Stars in New NBC “Suits LA” TV Series

Genesis Stars in New “Suits LA” TV Series

If you’re tuning into NBC’s highly anticipated new show, Suits LA, you might notice a familiar luxury brand making waves on screen. Genesis has taken center stage in the latest West Coast-based legal drama, serving as the official automotive partner of the series. The collaboration, which kicked off during the premiere episode, showcases Genesis vehicles in a way that blends seamlessly with the show’s stylish and sophisticated aesthetic.

A Perfect Partnership

“As our brand celebrates new beginnings, being at the start of this new Suits era is a perfect way to introduce Genesis to millions of fans worldwide,” said Wendy Orthman, Executive Director of Marketing at Genesis Motor America. “As a design-forward brand, we look forward to watching our customers, as well as the Black Lane Law attorneys, arrive in style and power no matter their destination.”

This partnership highlights Genesis’ commitment to innovation and luxury, aligning with the prestige and high-powered world of Suits LA.

Genesis Vehicles in Suits LA

Audiences will see Genesis vehicles featured prominently throughout the series. The stunning Genesis GV80 Coupe makes its debut as the personal vehicle of Erica Rollins, a key character in the show. Meanwhile, the award-winning Genesis G90 flagship sedan serves as the official black car service for the elite attorneys at Black Lane Law.

Beyond the on-screen presence, Genesis has also worked with NBCUniversal to create custom advertising content. Actress Lex Scott Davis stars in exclusive Genesis ads, which will be shared across social media and during in-show commercial segments featuring the GV80 Coupe.

Elevating Brand Storytelling

“Storytelling is at the heart of everything we do,” said Karen Kovacs, President of Advertising & Partnerships at NBCUniversal. “When we collaborate with brand partners, we create engaging experiences that both integrate the brand and resonate with our audiences’ passion poin

ts. This collaboration with Genesis and Suits LA is a perfect example of how we bring fans closer to our IP in innovative ways, while delivering real impact for advertisers.”

Experience Genesis Luxury

Genesis’ partnership with Suits LA further solidifies its reputation as a luxury brand that embodies sophistication, performance, and innovation. Whether on-screen or on the road, Genesis vehicles continue to redefine the driving experience with elegance and cutting-edge technology.

For those who want to experience the luxury and power of Genesis for themselves, visit Genesis of Smithtown today. Explore our latest lineup, including the GV80 Coupe and the G90, and discover what it means to drive in true style.