#19 GMR-001 Unveiling: Genesis Sets Its Sights on Endurance Racing

The reveal of the #19 GMR-001 marks a bold new step for Genesis Motor. With a striking new livery and clear ambitions to compete in the FIA World Endurance Championship (WEC), Genesis is signaling that it’s ready to expand beyond luxury—and into elite performance.

At Genesis of Smithtown, this moment represents more than a debut—it’s the beginning of a performance-driven future.

A Livery With Purpose

The GMR-001’s new look blends sleek metallic tones with sharp, aerodynamic lines, capturing Genesis’ signature design language. It’s a visual identity built for the global stage, from WEC circuits to legendary races like the 24 Hours of Le Mans.

Why WEC Matters

By entering WEC, Genesis joins elite competitors like Toyota Gazoo Racing and Ferrari.

This move is about more than racing—it’s about:

• Testing performance under extreme conditions
• Building global credibility
• Accelerating innovation for future vehicles

From Track to Road

Motorsports has always been a proving ground. The GMR-001 program is expected to influence future Genesis vehicles through advancements in hybrid systems, aerodynamics, and durability—following a path established by brands like Porsche.

Key Takeaways

• The #19 GMR-001 signals Genesis’ entry into endurance racing
• Its new livery reflects both design and ambition
• WEC competition elevates Genesis on a global stage
• Racing innovation will shape future Genesis models

The GMR-001 isn’t just a race car—it’s a statement. Genesis is stepping into a new arena where performance and luxury meet at the highest level. And this is only the beginning. Visit Genesis of Smithtown today!

Genesis of Smithtown

587 Middle Country Rd, St James, NY 11780 

(631) 863-9600